uncontrollable variables

Compare the advantages and disadvantages of Ben & Jerry’s attempting to expand sales revenues by using (a) a product development strategy or (b) a market development strategy.

1. What consumer wants (or benefits) are met by the following products or services? a. 3M Post-itR Flag Highlighter b. Nike running shoes c. Hertz Rent-A-Car d. Amazon online shopping 2. Each of the four products, services, or programs in Question 1 has substitutes. Respective examples are (a) A BicTM highlighter, (b) regular tennis shoes, […]

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