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Identify the competition for Cheddar Deli in Birmingham and devise a perceptual map explaining how you would position Cheddar Deli in the food retail market.

Cheddar Deli is planning to open up a new branch in Birmingham, UK and you are asked to make recommendations as to how this could be achieved. Recommendations should be presented in PowerPoint and include a narrative (your own voice) to address the following tasks (Tasks are of equal weighting). Task 1: Using demographic, geographic, […]

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