A How you will implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.
C Say where you will get data from to measure performance against objectives set in O.
Justify why you have chosen this country as a new market for the company. You can do this in two ways
1) Link this to the PEST findings of the SOSTAC. Things to consider might be:
- Size of the market
- Demands of residents in the target country for the products/ services your chosen company offers.
- Government openness to foreign direct investment (FDI)
- Do the average earnings/ disposable income of citizens make the company’s offerings affordable/ realistic?
- Social/ cultural cues
- Avoid repeating PEST findings your group has used in other parts of the SOSTAC.
2) you can complete a Porter’s Diamond. Here is an example of a Porter’s Diamond created to move Merlin Entertainment Group plc to Cuba: