How you will implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.

A How you will implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.

C    Say where you will get data from to measure performance against objectives set in O.

Justify why you have chosen this country as a new market for the company. You can do this in two ways

1) Link this to the PEST findings of the SOSTAC. Things to consider might be:

  • Size of the market
  • Demands of residents in the target country for the products/ services your chosen company offers.
  • Government openness to foreign direct investment (FDI)
  • Do the average earnings/ disposable income of citizens make the company’s offerings affordable/ realistic?
  • Social/ cultural cues
  • Avoid repeating PEST findings your group has used in other parts of the SOSTAC.

OR

2) you can complete a Porter’s Diamond. Here is an example of a Porter’s Diamond created to move Merlin Entertainment Group plc to Cuba:

How you will implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.
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