S Outline the strategies you recommend to fulfill the objectives set. Consider- Porters Generic – cost/ differentiation/ focus, Ansoff’s- new market development, market entry mode, Pricing and positioning strategies.
T PRODUCT – product life cycle/ Boston matrix, product portfolio. PRICE– price elastic/ inelastic, penetration/ skimming/ neutral. PLACE – distribution, location, in store Vs. on line. Only include Promotion in support of the other P’s.
- Present a summary of how/ if you will use Standardisation, Adaptation and Glocalisation for each of the three P’s covered. Provide examples of how each P would look in the new country and explain the rationale/ thinking behind the decisions. Strong ones will be linked to the PEST findings. Maybe use a table, as follows: