Graze was founded in 2008 by a group of friends. The Graze concept is deceptively simple: the company sends customers letter-box-sized, four-portion, healthy snacks boxes tailored to their expressed tastes.
While the original core market was office workers, the customer base now encompasses suburban housewives and children, and the original subscription model has been augmented by the online shop and a presence in more than 5000 stores. Graze’s
USP is getting people excited about making healthy choices – and that excitement extends beyond the vast, constantly changing, range of snacks on offer. Company has its own factory and an automated supply chain, launching new products within 48 hours (Source: Impact, October 2016).
According to the Mintel report (2017) snacking remains popular in the UK, with 93% of adults eating between meals and 63% of those doing so at least once a day.
Develop and critically evaluate a competitive marketing strategy, paying special attention to segmentation, targeting, branding, positioning and the marketing mix
