ompetitive marketing strategy

Develop and critically evaluate a competitive marketing strategy, paying special attention to segmentation, targeting, branding, positioning and the marketing mix

Graze was founded in 2008 by a group of friends. The Graze concept is deceptively simple: the company sends customers letter-box-sized, four-portion, healthy snacks boxes tailored to their expressed tastes. While the original core market was office workers, the customer base now encompasses suburban housewives and children, and the original subscription model has been augmented […]

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