Module 7: Week 7-Communicate the Value Offering (Chapters 13 and 14) Book used: Marketing Management 3rd edition by Greg W. Marshall and Mark W. Johnston
Subject: GOOGLE HOME. (Each question should be based off marketing research and choices for Google Home)
MMIP Questions
Q1. Explain the elements of your promotional mix. (Ch. 13)
Q2. Explain whether you use a push or pull promotional strategy, or a combination of both. (Ch.13)
Q3. Discuss your use of digital, mobile, or social media marketing. (Ch.13)
Q4. Discuss the elements of your advertising message. (Ch. 14)
Q5. Explain your use of sales promotion, public relations, live events, publicity, or personal selling.
(Ch. 14)
Explain the elements of your promotional mix.
