Marketing communications Using the research in CW1 prepare a report to be delivered to the Senior Management Team (SMT) on your recommended promotional mix to be used to launch the new product. Your report should use appropriate academic theory and justify the selection, considering the market sector and the target audience. The format of coursework […]
What is included in the mix like television ads, trade show marketing, press releases, newspaper and online advertising and social media activities, and special events?
Marketing Plan (primary heading for this section) Marketing Strategy -should detail how the organization will achieve the following ; Market Penetration What is your organizations projections for capturing new market share for the SBP period? Organization’s Business Growth – per the SBP – (What areas will growth occur? Promotional Mix (Include the parts of the marketing […]
What is social media as a channel for the promotional mix? How would a company determine the most effective social media venues for converting a viewer into a buyer?
Social Media as a Channel What is social media as a channel for the promotional mix? How would a company determine the most effective social media venues for converting a viewer into a buyer? As a consumer, what social media sites are most popular for your use and why?
Explain the elements of your promotional mix.
Module 7: Week 7-Communicate the Value Offering (Chapters 13 and 14) Book used: Marketing Management 3rd edition by Greg W. Marshall and Mark W. Johnston Subject: GOOGLE HOME. (Each question should be based off marketing research and choices for Google Home) MMIP Questions Q1. Explain the elements of your promotional mix. (Ch. 13) Q2. Explain […]
Outline the use of all digital technologies not just a website.
ASSIGNMENT BRIEF MK3504 – Contemporary Digital Markets Academic Year 2020/21 Assignment 1 – Individual Assignment – 70% of final grade Learning Outcomes This assignment addresses learning outcomes 2 and 3 for the module and will be assessed on your ability to demonstrate the achievement of these outcomes in relation to the set questions. Requirement: You […]