Why isn’t blogging considered journalism?
In blogging, writers post entries regularly for the purpose of being viewed by the public and they are mostly on specified topics or even representing a certain organization.
If blogs are posted for the purpose of business, they are majorly focused on promoting a company or a brand, getting the attention of potential employees, and even communicating information to customers. Blogging can either be done internally in an organization for the purpose of improving processes in business, or externally with the intention of reaching the public.
Blogging generally involves microblogging as well as microsharing and such technologies enable the users of blogs to exchange information. A good example of a microblog is twitter, however, today many organizations use other tools of microblogging in order to secure their information behind their computer firewalls and be able to restrict it to only those inside the company.
Through the use of blogs, employees are able to exchange information with their peers, ask or answer work questions, give their inputs on projects quickly and even find out experts in certain fields. They can also be able to post comments about certain documents, presentation or even proposals. Some microblogging platforms that are specifically designed for communicating internally include Chatter and Yammer.
This essay aims at analyzing how digital media is used in organizations to communicate information or even in attaining specific goals with the use of a case study from an existing corporation that uses digital media in its operations (Society for Human Resource Management, 2012).
