General Guidance: Create an online portfolio of your activities including an Introduction/Home Page, a References page, and one page for each portfolio entry – 6 pages in total.
Set up a web based portfolio using a suitable free tool (MyPad, GoogleSites, Wix for example) with consideration to design, flexibility, security and layout.
Present your work in a manner suitable for a business audience – you should consider navigation (menus) and take care not to bury your content as attachments which the reader must download or open.
You should include references to suitable academic texts and use Harvard Referencing throughout.
Learning Outcomes
On successful completion of this assessment, you will be able to:
• Explain key aspects of digital marketing approaches informed by professional practice and relevant academic sources.
• Select and use a range of formats and styles including digital technologies where appropriate to communicate information professionally.
• Critically analyse approaches for meeting the digital marketing brief, drawing on literature where appropriate.
