Industrial marketing
You should upload a document which may also include any relevant tables and diagrams
We saw in class the differences between B2B and B2C markets and how affect to the strategis of the organisations
The objective of this task is to analyse the characteristics ot the B2B approach through a comparative study.
Imagine one company, you should consider that this company buys product to another company (B2B). Also you can consider that this company sells product to another distributor or retailer (B2B) and direct to the consumer (B2C).
You should compare through a deep analysis the way how that company acts .You should compare the different matketing strategies that can apply that company when it acts as
Buyer (B2B)
Seller (B2B)
Seller (B2C)
In each situation you must analyse and compare:
The nature of the demand
Use of the product
The buying process
The use of the products
The type of good
The Marketing mix
Segmentation
Type of customers
Size and number of potential customers
Customer ́s approach and relationship
Value proposition
You are free to choose the company for the report.
Formalities:
wordcount between 2000-2500 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
