marketing mix

Analyze the assigned case to uncover the business problem, evaluate the alternatives, and make a recommendation. Integrate the concepts learned in our prior classes.

Tata Starbucks Analyze the assigned case to uncover the business problem, evaluate the alternatives, and make a recommendation. Integrate the concepts learned in our prior classes (see below checklist). Market: Market structure, market segment, target customer, unmet needs, Maslow’s hierarchy of needs Product: Product positioning, brand equity, brand growth strategies Price: Pricing objectives, value equation, […]

Explain why the use of out-of-home is effective, even in a digital age. What is Daily Estimate Circulation vs. Impression Rating System from our chapter?

Marketing Assignment What is the role of direct marketing in IMC? What are the advantages of direct marketing? What are some examples of direct marketing activities? What is direct response advertising, what are some examples? Give an example of a direct marketing campaign you believe is well done, why was it effective 150 words What […]

Select 1 good and goods with which you are familiar. Analyze how the marketer of each type of product has built the marketing mix for each.

Marketing Mix Assessment Review the elements of the marketing mix — product, price, promotion, and place — as discussed in the learning activities within this class (Chapters 11-13). Select 1 good (i.e. tangible/physical like phone, car, computer, Yeti cup, etc) AND 1 service (i.e restaurant, salon/barber, auto repair, landscaping or lawn mowing, lawyer, doctor, etc.) […]

Briefly describe the background of the company (OpenAI). Identify the key factors regarding the company’s internal and external situations.

Marketing Plan Template (25-50 words) Identify an OpenAI API application for this marketing plan. Highlight the key points of your marketing plan. (150-200 words) Briefly describe the background of the company (OpenAI). Identify the key factors regarding the company’s internal and external situations. What are the challenges and opportunities ahead for the company? (25-50 words) […]

Write a broad description in one to two paragraphs of the business’s marketing objectives and the scope of the activities it plans to undertake.

Marketing Research Project Write two paragraphs about the business as if describing it to someone who knows nothing about it. Strategic Objectives In this section, write a broad description in one to two paragraphs of the business’s marketing objectives and the scope of the activities it plans to undertake. What’s the business’s mission? What goals […]

Create at least three ideas from each area of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations and events.

ASSIGNMENT: THE MARKETING MIX: In a minimum of four (4) content pages, write an analysis paper formatted per APA 7th edition substantively addressing the following three questions: Brainstorm ways to market your small business idea. Create at least three ideas from each area of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and […]

Discuss the pricing strategy of the company – are they premium priced? Does the company offer a range of products covering various price ranges?

Marketing Strategies Write about the company you chose. Write on the points below. Research and make sure you read Chapter 12 in your book before reviewing the company’s website for information needed below: The Marketing Mix Product Describe the products (goods and services) this company offers. Price Discuss the pricing strategy of the company – […]

Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.

PART C: DEVELOPING THE MARKETING MIX Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX]: Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan. Develop the company’s pricing strategy including a rationale for the […]

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