Evaluate at least 2 models relating to the new product development process, clearly discussing their use for marketing managers in example organisation and/or industries.
Evaluate 2 models relating to a new product development process focus on product development, emphasis evaluation of the models including appropriateness and strengths and weaknesses.
Look at Trott 2017.
You must define a new product and look at the New Development Development by Kotler and Armstrong 2018.
Evaluate 2 models relating to a new product development process focus on product development, emphasis evaluation of the models including appropriateness and strengths and weaknesses.
