SPSS -Quantitative Methodology Report
Word count – 2200
Title page, table of contents and appendix do not count against your page limit.
Coursework
Sustainable Fashion Consumption
Imagine that you have been working in an international market research agency based in the UK.
You have been asked by your boss to analyse data previously collected by your fellow consultant in Germany. The data was collected online in June 2021.
Your boss wants you to build a regression or path model that explains German consumers’ intention to engage on sustainable fashion consumption. Your specific tasks are:
Describe the market of sustainable fashion consumption in Germany.
Your boss also wants to know similar information in the UK
Criteria:
Description of the for sustainable fashion consumption in the UK.
integrate secondary information, market research news, etc.
Develop and justify your model, which includes hypothesizing the signs of the coefficients in your model.
