Social Media – Content Application Assignment
After reading the “American Airlines Getting into the Bus Business” article, develop a social media campaign for AA, only focusing on one social media vehicle (i.e. Facebook, Instagram, LinkedIn, etc.).
Include why you chose that social media channel, how you will measure success, and the expected outcome. Any submission that includes actual campaign examples will receive extra consideration.
Here is the link to the article:
Develop a social media campaign for AA, only focusing on one social media vehicle. Include why you chose that social media channel, how you will measure success, and the expected outcome.
