CASE STUDY ASSIGNMENT Part-A: Case Study Max Marks-7.5 Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: Perform a SWOT […]
Develop a social media campaign for AA, only focusing on one social media vehicle. Include why you chose that social media channel, how you will measure success, and the expected outcome.
Social Media – Content Application Assignment After reading the “American Airlines Getting into the Bus Business” article, develop a social media campaign for AA, only focusing on one social media vehicle (i.e. Facebook, Instagram, LinkedIn, etc.). Include why you chose that social media channel, how you will measure success, and the expected outcome. Any submission […]