Marketing Mix Assessment
Review the elements of the marketing mix — product, price, promotion, and place — as discussed in the learning activities within this class (Chapters 11-13).
Select 1 good (i.e. tangible/physical like phone, car, computer, Yeti cup, etc) AND 1 service (i.e restaurant, salon/barber, auto repair, landscaping or lawn mowing, lawyer, doctor, etc.) with which you are familiar.
Be specific in terms of a brand vs a general good like shoes, a candle, etc. or a general service like a manicure.
Analyze how the marketer of each type of product has built the marketing mix for each.
Select 1 good and goods with which you are familiar. Analyze how the marketer of each type of product has built the marketing mix for each.
