Global Marketing Environment
MT219-2: Examine global interconnectedness as it applies to marketing.
Read the scenario and address steps 1–7 in at least 10 PowerPoint slides
Scenario: You are the owner of Perigord Bakery, located in the city closest to where you live in Connecticut. You specialize in bread and sweets from many different countries and now have operations in six regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries.
Your task is the following:
Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for the Perigord Bakery as the owner by addressing the checklist items.
Checklist:
Step 1: Cultural Factors
Step 2: Demographic Factors
Step 3: Economic Factors
Step 4: Political/Legal Factors
Step 5: Technological Factors
Step 6: Geographical Factors
Step 7: Summary
Use bulleted points to make your main points (3–4 bullets per slide), and then explain those bulleted points in the notes section directly under the slide. Provide a minimum of 10 PowerPoint slides with additional titles and reference slides.
