Marketing

How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign? Explain.

Marketing Case, Dove https://www.studypool.com/questions/download?id=2817809&path=uploads/questions/478882/20230421204850dove_case_.docx&fileDownloadName=attachment_1 Answer the question based on the pdf file attached. How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign? What strategy would you recommend for Dove (1) in responding (or in not responding) to consumers and (2) going forward (or not going forward) with […]

Evaluate United’s response to Dave Carroll’s video. Would you respond differently? If yes, how?

United Breaks Guitar Caseo Read the United Breaks Guitar Caseo Evaluate United’s response to Dave Carroll’s video. Consider both positive and negative aspects. Would you respond differently? If yes, how? Be sure to think about how firms and/or individuals strategically interact.

Pick one of the brands you have been using (NIKE). Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation.

BRAND: NIKE Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive. In your paper, address the following: Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation. This means […]

Design a marketing communication concept for Public Health Campaign from a governmental institution or the WHO.

Marketing Communication Concept Design a Marketing Communication concept: produce a video, ad, or outline and describe, so we can all imagine and understand the concept: Choose one of the following: Public Health Campaign from a governmental institution or the WHO Company / Brand Campaign Restaurant (Mc Donalds)

Prepare the paper Marketing Strategies and Media Selection for your Marketing Plan.

Marketing Strategy and Media Selection Prepare the paper Marketing Strategies and Media Selection for your Marketing Plan. You will cover the 4 P’s here in this paper. Next week work on your commercials and advertisements which will be added to this section when you put the whole Marketing Plan together in Week 8.

Read & understand the concept, Wheel of Retailing. Identify 1 retailer (online or physical store) for each of the 4 stages and briefly explain why you think they belong to these stages.

Wheel of Retailing Part A – Chapter 2 Read & understand the concept, Wheel of Retailing. Identify 1 retailer (online or physical store) for each of the 4 stages and briefly explain why you think they belong to these stages. Explain in terms of price, margin and customer awareness or reputation. There must a total […]

How can AXE in India redesign its marketing campaign to combat against hyper-masculine behaviours and aid the issue of high rape rates and sexual violence against women?

Redesigning Marketing Campaign Explain how can AXE in India redesign its marketing campaign to combat against hyper-masculine behaviours and aid the issue of high rape rates and sexual violence against women?

Write a report with 2000 words on either The Body Shop, TOMS or Bird and Blend Tea.

Structured Marketing Report Write a report with 2000 words on either The Body Shop, TOMS or Bird and Blend Tea. (Recommend The Body Shop). Use the recommended structure in the assignment brief and use subheadings. Include citations and references in Harvard style. Add reference list at the end (reference list does not count towards the […]

Think about the brands you have been using for this class. How would these checkpoints help improve these brands?

Marketing Discussion Question Think about the 16 checkpoints from the author (Marty Neumeier’s Zag). What are they for? How do they work? Think about the brands you have been using for this class. How would these checkpoints help improve these brands? What information are you needing to successfully improve these brands? Why do you think […]

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