Ansoff’s

Outline the strategies you recommend to fulfill the objectives set.

Link these areas to PEST findings. S   Outline the strategies you recommend to fulfill the objectives set. Consider- Porters Generic – cost/ differentiation/ focus, Ansoff’s- new market development, market entry mode, Pricing and positioning strategies. T   PRODUCT – product life cycle/ Boston matrix, product portfolio. PRICE– price elastic/ inelastic, penetration/ skimming/ neutral. PLACE – distribution, […]

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