Consumer values

Discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company?

Marketing Persona and Strategy Answer the following 2 questions (One page per question) 1. As the CMO of a consumer technology company, discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company? 2. Develop an important new buyer […]

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