Human Resource Management Discuss the following statement taking into account implications for recruitment and selection strategy and practice in organisations today: “Although most managers would agree that it is important to hire people who fit in, the idea of hiring for culture fit has become controversial… Most of the controversy boils down to a single […]
Discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company?
Marketing Persona and Strategy Answer the following 2 questions (One page per question) 1. As the CMO of a consumer technology company, discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company? 2. Develop an important new buyer […]