LEGO Brand

Provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers?

Topic: LEGO Brand Analysis (REVISION) ESSAY. Can you provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers? Can you elaborate on the impact of the macro-environment on their business practices? Can you elaborate on the […]

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