Marketing Discussion Question Think about the 16 checkpoints from the author (Marty Neumeier’s Zag). What are they for? How do they work? Think about the brands you have been using for this class. How would these checkpoints help improve these brands? What information are you needing to successfully improve these brands? Why do you think […]
Define what a brand is according to Marty Neumeier. Define what a charismatic brand is?
Marketing Discussion Post Define what a brand is according to Marty Neumeier. Define what a charismatic brand is? In your own Google search, look up the top 100 brands. Tell us about 3 brands on the list (that one of your classmates has not already used) and tell us if they are a charismatic brand […]