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Read & understand the concept, Wheel of Retailing. Identify 1 retailer (online or physical store) for each of the 4 stages and briefly explain why you think they belong to these stages.

Wheel of Retailing Part A – Chapter 2 Read & understand the concept, Wheel of Retailing. Identify 1 retailer (online or physical store) for each of the 4 stages and briefly explain why you think they belong to these stages. Explain in terms of price, margin and customer awareness or reputation. There must a total […]

How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers and influence demand for marketing offerings?

The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of the 4Ps of Marketing and its application to real-life organizations, their market offerings, and target customers. 1. Post your comments Contribute meaningfully to the discussion by responding to the following question. Your original post should […]

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