Psychographic factors

Develop a clearly differentiated marketing mix for each of the target markets.

• Task 1. You are required to produce a summary and analysis of the current marketing environment for the Joules Group in the UK market. LO1 (20% weighting approx 1200 words). • Task 2. Identify two new target market segments for Joules in the UK market. This must include justification for the selection of each […]

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