Topic: Case Study: Mobile Hand Held Device (MHH) In one paragraph preview the case facts and background. Do not duplicate what is in the case itself. The body of the report addresses Questions 1-3 in a clear, concise and cohesive manner. This report should be business like, organized and methodical. Note: each question should become […]
What type of guests (target market) would appeal to this hotel classification. Name one hotel that fits into each classification and why you feel it matches that classification.
Hotels are often classified according to the hotel size, location, target markets, levels of service, facilities provided, number of rooms, ownership, and affiliation, to name a few. As future sales managers, it is important to know each classification because the guest level of expectations is often aligned with the type of hotel. Below is a link of hotel classifications that I would like for you to look at […]
Develop a clearly differentiated marketing mix for each of the target markets.
• Task 1. You are required to produce a summary and analysis of the current marketing environment for the Joules Group in the UK market. LO1 (20% weighting approx 1200 words). • Task 2. Identify two new target market segments for Joules in the UK market. This must include justification for the selection of each […]