Real Beauty

How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign? Explain.

Marketing Case, Dove https://www.studypool.com/questions/download?id=2817809&path=uploads/questions/478882/20230421204850dove_case_.docx&fileDownloadName=attachment_1 Answer the question based on the pdf file attached. How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign? What strategy would you recommend for Dove (1) in responding (or in not responding) to consumers and (2) going forward (or not going forward) with […]

Scroll to top