Relationship Marketing How can you implement relationship marketing for your campaign? (Refer to ch6) a) Could you create a virtual community? And how does it help the relationship marketing.(200-250 words). b) Could you use digital media to support customers’ advocacy? And how? (200-250words).
Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing.
Contemporary issue of marketing Essay: 2500 words Essay topic: Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing. Identify the contemporary issues relating to these concepts.