Ecom301-project-part1 Shgardi Company a local company. (Refer to the Textbook Chapters 2, 3, 4, 5,&6 and apply the following in the context of your company) Investigate the micro-environment as part of the situation analysis for your company. Competitors analysis Suppliers and/or Digital Marketing intermediaries. Customers’ persona. Summaries the macro-environment variable your company needs to monitor […]
How can you implement relationship marketing for your campaign? Create a virtual community and explain how does it help the relationship marketing.
Relationship Marketing How can you implement relationship marketing for your campaign? (Refer to ch6) a) Could you create a virtual community? And how does it help the relationship marketing.(200-250 words). b) Could you use digital media to support customers’ advocacy? And how? (200-250words).