‘servicescape’concept

Identify and analyse the components of the extended Marketing Mix (7Ps) of services-including the elements of processes, people, and physical evidence

Assignment taskChoose two service companies with a different level of customers’ contact with the service operation (high-contact system vs low-contact system) .Critically analyse and compare these two companies regarding the following issues: a)Customers’ profiles, expectations and standards b)The critical components of the servicequality for each of these two companies c)The rationale of each company’s marketing […]

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